21 Apr Being eco-friendly is in, but at what cost?
Our awareness of the effects humans have on the planet grows more painful as we learn more about the causes of climate change. Unfortunately, it is not uncommon for large corporations to deceive consumers into believing they have a positive environmental impact despite the fact they are partially responsible for climate change. They do this by making unsubstantiated claims to deceive consumers into believing that their products are environmentally friendly and that they’re actually helping the crisis. This process is known as Greenwashing.
Greenwashing is the process of conveying a false impression about how a company’s products are environmentally sound. This is usually performed through the use of environmental imagery, misleading labels, and hiding tradeoffs. Greenwashing benefits a corporation only when it succeeds in deceiving its customers by capitalizing on the growing demand for environmentally sound products. This strategy is unethical, because rather than take the steps necessary to combat climate change, it’s used to turn a profit from those trying to make a difference.
How The Better Bar Vows to Be Better
As a business, we recognize that we can be even more responsible. We are open to learning from others and to finding ways to do even better. Here are the steps we’ve taken so far to fulfill our mission:
Organic Ingredients
One way we strive to be eco-conscious is by using as many organic ingredients as possible. The use of organic farming contributes greatly to environmental protection. Its practices involve fewer pollutants, less soil erosion, and less energy use than conventional farming. This helps to maintain the natural balance of the land, and the ecosystem as a whole. Essentially, organic farming eliminates the use of pesticides, which is beneficial to nearby birds and animals, as well as the people who live in close proximity to the farm. It’s a great way to ensure that the environment is safe for everyone and by implementing organic farming practices, we can create a healthier and more sustainable environment for generations to come.
Plastic-free and Compostable packaging
By using compostable packaging, we are reducing the carbon footprint of our products and helping to protect the environment. Compostable packaging is made from bioplastics, which are produced using renewable resources and create significantly fewer greenhouse gasses over their lifetime than traditional plastics. In general, we are committed to being completely plastic-free. We refuse to use plastic on anything if we can help it, even for simple tasks like taping our boxes. Instead, we use compostable tape as an environmentally-friendly alternative. We believe firmly that this is a small but important step in helping to reduce our environmental footprint, and we are proud to be a business that is actively trying to make a difference.
One of our top goals at The Better Bar is to make products that are more sustainable and, as a result, better for you and the environment. We are proud of the efforts we are making to be more eco-friendly and hope you will join us in this important endeavor.